Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

Books / Hardcover

BooksBusiness & EconomicsAdvertising & Promotion

BooksBusiness & EconomicsConsumer Behavior

BooksBusiness & EconomicsMarketingGeneral

ISBN: 0385523882 / Publisher: Doubleday, October 2008

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Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product. Read More
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Used - Good With Dust Jacket

Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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