A comprehensive analysis of television campaign advertising since the beginning of television. The l...
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A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes material on ad buys, a review of issue-advocacy advertising, content analyses of campaign ads and media coverage of them, and case studies of ad appeals. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
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