Description
Consultant Gregerman gives mere mortals hope that they and the people who work with them are not just drones who go from business meeting to business meeting with coffee cups in their hands but nothing in their brains. He is convinced that every reader contains some element of genius and that every reader can convince others they do too. He believes people do not have to be brilliant to do brilliant things, that reinventing the game (particularly in strategy, innovation and marketing) to include genius is essential, and that curiosity is a competitive advantage. He gives case studies from sources as diverse as a catalog retailer, a service organizations, a circus, a premier hotel, a specialty medical center, a television show, rocket science, exercise clubs and a marketable superhero. He closes with advice on unlocking inner genius and creating and leading organizations that encourage genius. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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How many times have you arrived at work, exchanged greetings with your colleagues, attended a meeting or two, and then sat down at your desk overcome by the incredible feeling that you were surrounded by geniuses? And how many times have you headed home from work, looked around, and been struck with an awesome sense that you were surrounded by a world of geniuses and brilliant ideas? If you're like most people, caught up in the stress of work and everyday life, the answer is a resounding "never!" But that's all about to change.In Surrounded by Geniuses Alan Gregerman presents a revolutionary guide to personal, professional and organizational success based on two powerfully simple ideas:First, that there is genius hidden in all of us. And second, that we are surrounded by a world filled with genius that can be used to transform any company or organization in order to deliver compelling customer value.He then shows us in clear and practical ways how to unlock the genius in ourselves and our organizations by discovering and applying insight from the worlds of business, history, popular culture, nature, science and even science fiction. He does this by taking us on ten remarkable journeys to learn essential lessons from a world-class shock trauma unit, eight-year-old "salespeople," rocket scientists, aerobics instructors, cheetahs, Seinfeld re-runs, and more. By the end, you will be astounded to find yourself surrounded by so many brilliant people and ideas. So grab your curiosity and your most comfortable shoes. It's time for a remarkable trip to your future success!
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