The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning: The Latest on the World's #1 Business Strategy

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BooksBusiness & EconomicsAdvertising & Promotion

ISBN: 0070653283 / Publisher: McGraw-Hill Education, May 1997

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Description

Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change Read More
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Used - Very Good

Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

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