Mature Money: Marketing Financial Services to the Booming Maturity Market (Irwin/Iafp Series in Financial Planning)
Books / Hardcover
Books › Business & Economics › General
ISBN: 0786309717 / Publisher: Irwin Professional Pub, September 1996
Offers financial professionals a clear understanding of the "mature" (over 50) market and provides p...
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Offers financial professionals a clear understanding of the "mature" (over 50) market and provides practical strategies for capturing and retaining their business. Also addresses important related issues such as adult children and the role they play with clients and how the "baby boom" generation will affect the financial services industry. Annotation c. by Book News, Inc., Portland, Or.
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