Description
Not just focused on the Asian perspective, this volume aims to bridge Western and Asian business practices. Each chapter begins by exploring strategy models and subsequent modifications and extensions. Then it features one to six case studies, illustrating the models in action. There is also additional focus on measuring and forecasting and on applications of business models to non-business areas. This book is most suitable for undergraduate courses in business strategy and/or international business and each chapter ends with discussion questions. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
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Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.
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