The Manufacturer's Guide to Business Marketing: How Small and Mid-Size Companies Can Increase Profits With Limited Resources
Books / Hardcover
Books › Business & Economics › General
ISBN: 1556238371 / Publisher: Irwin Professional Pub, October 1994
With fewer human and financial resources than their conglomerate counterparts, small to midsize manu...
Read More
With fewer human and financial resources than their conglomerate counterparts, small to midsize manufacturers continually search out creative - but frugal - ways to identify and meet the unique, ever-changing demands of their customers. The Manufacturer's Guide to Business Marketing offers a wealth of practical, low-cost, do-it-yourself marketing tools - tailored specifically for companies that need large-scale results from small-scale marketing budgets.
Read Less