The Marketing Workbench: Using Computers for Better Performance
Books / Paperback
Books › Business & Economics › General
ISBN: 087094763X / Publisher: Irwin Professional Pub, May 1986
Case studies complement a discussion of how marketing professionals can apply state-of-the-art compu...
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Case studies complement a discussion of how marketing professionals can apply state-of-the-art computer technology and artificial intelligence ideas to the management of corporate knowledge and resources
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