A practical guide to the new economy that is transforming the way we live, work, and play.
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Parker, Van Alstyne, and Choudary present readers with a comprehensive guide to starting and running a successful platform business, identifying prime markets while monetizing networks. The authors cover network effects, architecture, disruption, the launch, monetization, openness, governance, strategy, metrics, policy, and envisioning the future over the book’s twelve chapters. Geoffrey G. Parker is a faculty member of Dartmouth College in New Jersey. Marshall W. Van Alstyne is a faculty member of Boston University and a visiting scholar at the Massachusetts Institute of Technology. Sangeet Paul Choudary is the founder of Platform Thinking Labs. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
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