Different: Escaping the Competitive Herd

Different: Escaping the Competitive Herd

Books / Paperback

BooksBusiness & EconomicsMarketingGeneral

ISBN: 030746086X / Publisher: Currency, September 2011

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Contending that today's high-quality marketplace has created an era of impossible competition, an award-winning Harvard Business School professor makes recommendations for how companies can retain market shares without losing status to copycat competitors. Read More
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Used - Good

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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