Description
Written by the cofounder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:raising startup money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers, competing effectively, publishing successfully on the Internet.The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.
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Expert insight from the co-founder of PC and Macworld magazines!Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:raising start-up moneyattracting the best helpchoosing the right marketing strategiescreating a solid subscription basebuilding loyalty among readers and advertiserscompeting effectively against even the biggest adversariesWhat's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
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