What Clients Love: A Field Guide to Growing Your Business

What Clients Love: A Field Guide to Growing Your Business

Books / Paperback

BooksBusiness & EconomicsCustomer Relations

BooksBusiness & EconomicsMarketingDirect

ISBN: 0446556025 / Publisher: Business Plus, June 2010

Price Starting at $4.99

Free Shipping

Send to a friend

Add to Wishlist

Description

Harry Beckwith is the author of Selling the Invisible, The Invisible Touch, and You, Inc., all marketing classics. In this book he applies his unparalleled insight, humor, and expertise to a new age of mass communication and mass confusion---and shows you how to stand out from the crowd.From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to success that will help you get focused, stay focused, and do the little things right and the big things even better. Filled with real tales of success and failure, these short, easy-to-read chapters will show you how to:Get a great name. Think Jefferson Airplane: brilliant, attention-grabbing names often include the unexpected and the absurd.Pitch with modesty while you brag. It's not a hard sell. It's not exactly soft. But it drives the message home.Be able to sell to everyone. A mathematician once said theories should be explainable to the man on the street. Marketers, listen up!Learn from Julia Roberts. Discover the scene from Pretty Woman that can teach you more than a full year at a top business school."These lessons make for great inspiration.""It's very, very good... covers a broad spectrum of business practices, theories, and fallacies. You will surely recognize yourself, your company, or an associate." Read More
Below is a list of products arranged by condition. Select the quantity of the product you desire and click the "Add" button.
Used - Very Good

Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$4.99

1 in Stock at Warehouse

Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store.

Reviews