Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Books / Hardcover

BooksBusiness & EconomicsMarketingGeneral

BooksBusiness & EconomicsSales & SellingGeneral

ISBN: 0446178012 / Publisher: Business Plus, September 2008

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Refutes popular opinions about the value of branding today, arguing that the expensive process of branding no longer influences modern and sophisticated consumers, in a guide that demonstrates what the author believes to be a more effective combination of marketing communications, distribution strategies, and customer service. Read More
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Used - Very Good With Dust Jacket

Very Good condition. Like New dust jacket. With remainder mark.

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