American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Price Starting at $5.19

Free Shipping

Send to a friend

Add to Wishlist

Description

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description. Read More
Below is a list of products arranged by condition. Select the quantity of the product you desire and click the "Add" button.
Used - Very Good

Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

$5.19

2 in Stock at Warehouse

Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store.

Reviews