Shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potenial popularity of a product based on consumer trends and demands
Offers a breakthrough approach to uncovering the hidden patterns behind hits and fads, applying complexity theory to modern business problems and consumer behavior. Focuses on results from software that creates an artificial world of synthetic consumers to simulate variables and track their effects. Of interest to management consultants, strategic planners, and small-business owners. Annotation c. by Book News, Inc., Portland, Or.