Greater Good: How Good Marketing Makes for Better Democracy

Greater Good: How Good Marketing Makes for Better Democracy

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Description

The link between marketing and a robust democracy is explored by Quelch and Jocz (Harvard Business School), who suggest that citizens and governments can benefit from observing ethical practices in the marketplace. By stressing a dialogue between government and its people that resembles a customer service agreement, the authors observe how corporations look at solutions rather than products in order to succeed. Written for business students, practitioners and policymakers, this book argues that governments should market ideas and legislation to citizens for the best results. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Read More
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Collectible - Like New Signed High Quality! With Dust Jacket

Signed Copy Collectible - Like New. Like New dust jacket. Signed by author on title page.

$5.00

1 in Stock at Warehouse

Collectible - Very Good Signed With Dust Jacket

Signed Copy Collectible - Very Good. Very Good dust jacket. Signed by Queelch on title page.

$5.00

1 in Stock at Warehouse

Used - Good With Dust Jacket

Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$4.99

1 in Stock at Warehouse

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