Cracking the Code: How to Win HEarts, Change Minds, and Restore America's Original Vision

Cracking the Code: How to Win HEarts, Change Minds, and Restore America's Original Vision

Books / Hardcover

BooksPolitical SciencePolitical ProcessCampaigns & Elections

BooksSelf-helpPersonal GrowthGeneral

BooksBusiness & EconomicsLeadership

ISBN: 1576754588 / Publisher: Berrett-Koehler Publishers, November 2007

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Millions of Americans vote as if their economic interests match those of multinational corporations and the super rich. How did this happen? Hartmann, the host of a nationally syndicated Air America radio program and author of 20 books, argues that the apologists of the Right have become masters of subconscious aspects of political communication, and explains how liberals can use the same communication techniques to counter right-wing disinformation. Drawing on his background as a psychotherapist, advertising executive, and radio host, he reviews the way the brain processes information and implications for how we perceive messages and make decisions, providing examples from the Revolutionary period through the present day. The readership for the book includes politicians, activists, and general readers. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$5.59

1 in Stock at Warehouse

Used - Good With Dust Jacket

Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$5.59

1 in Stock at Warehouse

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