Appropriate for both business owners and managers, this guide describes the purpose and components of the executive summary, organizational plan, marketing plan, and financial documents that make up a professional looking business plan, and provides three detailed sample business plans. The sixth edition lists resources for conducting marketing and financial research. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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With this road-tested, step-by-step process for writing a business plan, owners and managers will develop polished, professional, and result-oriented plans from beginning to end. And, results mean money to fund your venture - from banks, venture capitalists, angel investors, and corporate coffers. Winner of the Ben Franklin Award for "Best Business Book of the Year," Anatomy of a Business Plan will help your business make smart decisions and create viable change when needed.
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