Description
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek"Revolutionary! Surprising!"Business Week"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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