Brand Sense: Sensory Secrets Behind the Stuff We Buy

Brand Sense: Sensory Secrets Behind the Stuff We Buy

Books / Paperback

BooksBusiness & EconomicsMarketingResearch

ISBN: 1439172013 / Publisher: Free Press, February 2010

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In this updated paperback edition of the 2005 edition, Lindstrom (Buyology) explains how sensory aspects of products seduce consumers. Based on his global sensory branding research, the marketing expert presents examples of how companies tempt us to purchase everything from foods to computers and services by appealing to our senses and the need for ritual and belonging. His Smash Your Brand test assesses whether brand appeal is still sustainable even if a product's features are changed. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com) Read More
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Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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